Some of them are very good but still don’t hold a candle to Cheetos. Many of these are regional and certainly not global. Some of those competitors include chip brands like Utz, Herr’s, Wise Cheez Doodles, and even Planter’s. None of them were ever able to outdo Cheetos but they still have seen some success. However, some brands picked up on the inspiration and tried to create similar items. When Cheetos came out, there were no other brands creating the same type of cheese puff snack. They were already pulling in revenues over $125 million at the time. By 1965, distribution expanded globally because of the huge demand and success for Cheetos. When Cheetos first became a big deal there were only four heavily popular snack food brands. Later, Frit-Lay came under the ownership of Pepsi-Cola Co through a merger. They immediately became popular and his location simply didn’t have the capacity for heavy mass production, which is where the Frito-Lay merger came into play. Doolin wasn’t able to keep up with demand. READ MORE: 5 Best Snacks to Eat While Playing Online Games They create products that seem suitable to the culture and location so what is available in one country might be completely different from another country. The majority of their products are in North America but they do have several products spread throughout at least 36 countries. Cheetos are available throughout the world. They’ve even created some products that fall into other areas, such as their mac and cheese line with different flavors. Apart from that first cheese puff, now Cheetos has more than 20 different products in chips alone. Your fingers are definitely going to turn orange when you’re eating them but for some people, that’s part of the fun. The puffy chip is coated in orange cheesy powder and oh so yummy. That merger too place in 1961.Ĭheetos are a cheese puff, as was the original design more than 70 years ago. Sources say that perhaps the development of Cheetos was what sealed the deal. The first Cheeto was made by a gentleman named Charles Doolin, who was a creator for the Frito company at the time.Īt that time, Frito and Lays were two separate companies so Frito originally created the Cheeto and then shortly after that Frito and Lay merged to create the Frito-Lay company we know today. The very first product was the original crunchy corn puff and it came out in 1948. This brand is owned by Frito Lay and has been since they were introduced. While it’s not a huge difference, it was how every bag or product was labeled up until 1998 when they chose to make it simple. When Cheetos first came out, they were actually labeled as Chee-tos.
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